A consultant who runs a weekly webinar to 100 people pays anywhere from 39 dollars a month to more than 200 dollars a month for the same room, and the difference is the pricing model rather than the video quality. This guide compares the best webinar platforms for consultants on the numbers that decide whether a webinar earns clients or eats margin, starting with the cost per attendee, then the tools that turn attendees into clients, then the replay and automation options.
WebinarJam is the pick for a consultant who sells from live webinars, because Starter costs 39 dollars a month on annual billing for 100 attendees and the live-offer tools are built for selling. Demio is the pick for a consultant who wants a clean browser room, because Starter costs 499 dollars a year for 50 attendees and the room needs no download. Livestorm is the pick for irregular volume, because it charges from 3 dollars per attendee and suits a consultant who runs webinars some months and not others.
Every price below is the published starting price, and every cost comparison uses the same measure, a monthly webinar to 100 attendees. Read the decision matrix first, then the tool that matches how you run webinars, because a platform built for enterprise summits bills very differently from one built for a solo consultant.
In this article
- Why the Best Webinar Platforms for Consultants Decision Starts With Cost per Attendee
- The 15 Tools at a Glance
- How Consultants Should Read These Webinar Scores
- Best Pick by Job
- What a 100-Attendee Webinar Really Costs
- Live, Automated or Evergreen
- The 15 Tools in Detail
- From First Webinar to a Client in Five Steps
- Frequently Asked Questions
- Our Pick for Webinar Platforms, Stated Plainly
Why the Best Webinar Platforms for Consultants Decision Starts With Cost per Attendee
Cost per attendee is the first number to check because it decides whether a webinar is profitable. WebinarJam Starter at 39 dollars a month for 100 attendees costs 39 cents per attendee. Demio Starter at 499 dollars a year for 50 attendees costs about 83 cents per attendee per month when one webinar runs each month. Livestorm at 3 dollars per attendee costs 300 dollars for a 100-attendee webinar, which is the dearest option here for a full room but the cheapest for a small one.
The sales tools are the second number. A consultant runs webinars to win clients, so the platform needs registration pages, email reminders, live offers, polls and a replay that keeps selling after the live session ends. WebinarJam and EasyWebinar are built for that job, while Zoom Webinars and GoTo Webinar are built for meetings and training first, and the difference shows in the follow-up rather than the video.
The replay and automation options are the third number. EverWebinar turns a recorded session into an automated webinar that runs on schedule, eWebinar runs on-demand sessions with real two-way chat, and Demio offers evergreen replays on its Growth plan. A consultant who repeats the same session monthly should buy automation, because a live repeat costs an hour every time while an automated one costs nothing after the first recording.
- Price the platform per attendee at your real room size, not the headline plan price.
- Check the live-offer and checkout tools before comparing video quality.
- Confirm automated replays exist if you repeat the same session monthly.
- Test the attendee join flow, because a download requirement loses registrants.
The 15 Tools at a Glance
The table below lines up the best webinar platforms for consultants side by side, with the starting price and the job each one fits best. Prices are monthly starting rates unless noted, and the detail sections give the attendee limits where they matter.
| Tool | Starting price | Best for | Standout strength |
|---|---|---|---|
| Zoom Webinars | From $66.67 a month | Teams already on Zoom | Familiar, scales to 100,000 attendees |
| WebinarJam | From $39 a month | Live sales webinars | Live offers and sales tools built in |
| Demio | $499 a year | Clean browser-based rooms | No download, beautiful attendee room |
| Livestorm | From $3.00 per attendee | Irregular webinar volume | Pay per attendee, free plan to test |
| GoTo Webinar | From $59 a month | Training and multi-session events | Veteran reliability, 500 participants |
| Webex Webinars | $2,700 a year per licence | Regulated enterprises | Enterprise security and translation |
| BigMarker | Pricing on the vendor site | Large virtual summits | Multi-track events and summits |
| EasyWebinar | From $44 a month | Live plus automated in one plan | Checkout inside the webinar room |
| ClickMeeting | From $25 a month | Training and paid webinars | Affordable entry, paid events |
| WebinarNinja | From $119 a month | Coaches running paid webinars | Simple setup, paid registration |
| eWebinar | $99 a month | On-demand demos and onboarding | Real two-way chat on replays |
| Crowdcast | From $49 a month | Community and creator webinars | Simple, friendly attendee experience |
| ON24 | Pricing on the vendor site | Enterprise demand generation | Deep analytics and integrations |
| EverWebinar | Pricing on the vendor site | Evergreen sales webinars | Automated just-in-time sessions |
| Contrast | Pricing on the vendor site | Modern marketing webinars | Repurposing and brand control |
How Consultants Should Read These Webinar Scores
A webinar platform earns its place on four measures, and the matrix below scores each tool from 1 to 5 on each one. Cost per attendee at 100 people carries the most weight, because it decides whether the webinar pays. Sales and follow-up tools come next, because a webinar that does not win clients is a cost rather than an investment. Attendee experience and automation share the remaining weight.
WebinarJam scores highest on sales tools, Demio scores highest on attendee experience, and Livestorm scores highest on flexibility for irregular volume. No tool leads on all four measures, which is why the best pick depends on how you run webinars rather than the brand name.
| Tool | Cost per attendee | Sales and follow-up | Attendee experience | Automation |
|---|---|---|---|---|
| Zoom Webinars | 3 | 3 | 4 | 2 |
| WebinarJam | 5 | 5 | 3 | 4 |
| Demio | 3 | 4 | 5 | 4 |
| Livestorm | 3 | 4 | 5 | 3 |
| GoTo Webinar | 4 | 3 | 4 | 2 |
| Webex Webinars | 1 | 2 | 3 | 2 |
| BigMarker | 2 | 4 | 4 | 3 |
| EasyWebinar | 4 | 5 | 4 | 5 |
| ClickMeeting | 5 | 3 | 3 | 3 |
| WebinarNinja | 3 | 4 | 4 | 3 |
| eWebinar | 3 | 4 | 4 | 5 |
| Crowdcast | 4 | 3 | 4 | 2 |
| ON24 | 1 | 5 | 4 | 4 |
| EverWebinar | 3 | 5 | 3 | 5 |
| Contrast | 3 | 3 | 4 | 3 |
The scores are relative, not absolute, and they reflect published pricing and documented features rather than a single test webinar. The point of scoring the best webinar platforms for consultants this way is that the cheapest room is rarely the cheapest per attendee, and the matrix keeps the sales tools visible next to the price. Use the scores to narrow the field to two or three candidates, then run a trial webinar with real registrants before committing.
Best Pick by Job
| Job | Pick | Why it wins | Monthly cost |
|---|---|---|---|
| Selling from live webinars | WebinarJam | Live offers and sales tools built in | From $39 a month |
| Clean browser room | Demio | No download, beautiful attendee room | $499 a year |
| Irregular volume | Livestorm | Pay per attendee, free plan to test | From $3.00 per attendee |
| Live plus automated | EasyWebinar | Both formats on one subscription | From $44 a month |
| On-demand demos | eWebinar | Real two-way chat on replays | $99 a month |
| Training at scale | GoTo Webinar | Veteran reliability, 500 participants | From $59 a month |
| Already on Zoom | Zoom Webinars | Familiar, scales to 100,000 | From $66.67 a month |
What a 100-Attendee Webinar Really Costs
The plan price answers the wrong question for a consultant. The right question is what one monthly webinar to 100 attendees costs, because per-attendee pricing, attendee caps and annual billing change the answer completely. The table below prices that month for each tool that publishes a rate.
WebinarJam Starter at 39 dollars a month on annual billing for 100 attendees is the cheapest full room in this field. EasyWebinar Launch at 44 dollars a month for 50 attendees is the cheapest start for a small room, while Demio Starter at 499 dollars a year works out at about 42 dollars a month for 50 attendees. GoTo Webinar Reach at 59 dollars a month on annual billing covers 500 participants, which is the cheapest per-attendee rate for a large room.
Livestorm at 3 dollars per attendee costs 300 dollars for a 100-attendee webinar, which is the dearest option here for a full room, but a 20-attendee webinar costs 60 dollars, which beats every flat plan for a small audience. Zoom Webinars at 66.67 dollars a month on annual billing sits on top of a Zoom Workplace Pro licence, so the real cost includes that licence. Webex at 2,700 dollars a year per licence is the dearest option here by a wide margin.
| Tool | Plan priced | Cost for 100 attendees | Cost per attendee |
|---|---|---|---|
| WebinarJam | Starter, annual | $39 a month | $0.39 |
| EasyWebinar | Launch | $44 a month | $0.88 at 50 attendees |
| Demio | Starter, yearly | About $42 a month | $0.83 at 50 attendees |
| GoTo Webinar | Reach, annual | $59 a month | $0.12 at 500 attendees |
| Livestorm | Pro, per attendee | $300 a month | $3.00 |
| Zoom Webinars | Annual | $66.67 a month | $0.13 at 500 attendees |
| ClickMeeting | Live | $25 a month | $0.25 at 100 attendees |
| Crowdcast | Starter | $49 a month | $0.49 at 100 attendees |
| eWebinar | Standard | $99 a month | $0.99 at 100 attendees |
Read the table as a decision rule rather than a ranking. A consultant with a steady 100-attendee room should buy on the flat monthly price, and WebinarJam wins. A consultant with a small or irregular audience should buy per attendee, and Livestorm wins. A consultant who runs training for 500 people should buy on the per-attendee rate at scale, and GoTo Webinar or Zoom Webinars wins.
Live, Automated or Evergreen
The format decision matters as much as the platform, because a live webinar, an automated webinar and an evergreen webinar do different jobs. A live webinar suits a launch or a Q and A, because the consultant is present and the audience can ask questions. An automated webinar suits a repeated sales session, because the recording runs on schedule with timed chat and polls that feel live. An evergreen webinar suits a funnel, because it runs just in time whenever a prospect registers.
WebinarJam pairs with EverWebinar for the live-to-evergreen pipeline, so a consultant records once live and then runs the recording on schedule. EasyWebinar runs live, simulive, evergreen and on-demand formats on the same subscription, which is why it leads this field on automation. eWebinar takes a different approach, running on-demand sessions with real two-way chat instead of simulated liveness, which suits demos, onboarding and training where the prospect needs an answer rather than a show.
The honest test is the repeat count. A session that runs once a month or less should stay live, because the consultant’s time is the smaller cost and the live interaction wins clients. A session that runs weekly should be automated, because the live repeat costs an hour every week while the automated version costs nothing after the first recording. A session that runs daily should be evergreen, because no consultant can run the same hour every day without burning out. The best webinar platforms for consultants make the format choice easy by covering live, automated and evergreen on one subscription, and the format should be chosen before the platform rather than after it.
The 15 Tools in Detail
Each tool below is scored on the same four numbers, so read the ones that match how you run webinars before comparing prices. The best webinar platforms for consultants differ more on pricing model and sales tools than on video quality, and the detail sections show where each one wins and where it costs more than it first appears.
1. Zoom Webinars
Zoom Webinars is the familiar pick, and its strength is that the audience already knows how to join. The platform is the webinar add-on to Zoom Workplace, with capacity tiers from 500 to 100,000 attendees, simulive on the Webinars Plus plan, and a pay-per-attendee option on the higher tiers. A company already standardised on Zoom gets the most from it, because the team needs no new training.
Pricing starts at 66.67 dollars a month on annual billing, or 89 dollars month to month, on top of a Zoom Workplace Pro licence, with Zoom Events from 124.17 dollars a month on annual billing. Skip it for a solo consultant who sells from webinars, because the sales tools are thinner than WebinarJam or EasyWebinar, and the real cost includes the Workplace licence the price does not show.
2. WebinarJam
WebinarJam is the sales pick, and its strength is that the whole platform is built to sell from a live room. Registration pages, email and SMS reminders, live offers, polls and Q and A all serve the sale, and the EverWebinar pairing turns a recorded session into an automated webinar that runs on schedule. Coaches, consultants and course sellers get the most from it.
Starter costs 39 dollars a month on annual billing for 100 attendees, with a 1 dollar trial for 14 days. Skip it for a beautiful attendee room, because the interface is older than Demio or Livestorm and the design shows it, and a consultant whose brand depends on polish will notice the difference.
3. Demio
Demio is the experience pick, and its strength is a clean browser-based room that needs no download. The attendee room looks good without production skills, registration and reminders are simple, and the analytics show who attended, who stayed and who clicked. Marketing teams that want webinars to look good get the most from it.
Starter costs 499 dollars a year for 50 attendees, with a 14-day free trial, and evergreen replays arrive on the Growth plan. Skip it for a large room on a budget, because the price per attendee is higher than WebinarJam or GoTo Webinar at 100 or more, and the room size caps push the bill up fast.
4. Livestorm
Livestorm is the flexible pick, and its strength is pricing tied to real attendance. The platform charges from 3 dollars per attendee on Pro, with a limited free plan for testing, and hosts, moderators and no-shows do not use credits. The browser-based room needs no download, and the CRM sync suits a marketing team that feeds webinars into a pipeline.
The per-attendee model suits irregular volume, because a consultant who runs one webinar a quarter pays only for that webinar. Skip it for a steady 100-attendee room, because 300 dollars a month for 100 attendees is the dearest option in this field for a full room, and a flat plan wins at that size.
5. GoTo Webinar
GoTo Webinar is the veteran pick, and its strength is reliability. The platform runs scheduled webinars for hundreds or thousands of attendees with registration, reminders, polls, Q and A and detailed reporting, and the Reach plan covers 500 participants. Training teams and companies running multi-session virtual conferences get the most from it.
Reach costs 59 dollars a month per organiser on annual billing, with Elevate at 1,000 participants and Complete at 3,000 on a quote. Skip it for a sales webinar, because the sales tools are thinner than WebinarJam or EasyWebinar, and a consultant who sells from the room will miss the live-offer features.
6. Webex Webinars
Webex Webinars is the enterprise pick, and its strength is security and translation. The platform is listed at 2,700 dollars per licence per year for up to 1,000 attendees, with real-time translation adding 300 dollars per licence per year. Regulated enterprises that need compliance, translation and enterprise support get the most from it.
Skip it for a solo consultant, because the price is the dearest in this field by a wide margin and the enterprise focus adds friction a small business does not need, and a consultant will get the same room for a tenth of the price elsewhere.
7. BigMarker
BigMarker is the summit pick, and its strength is large virtual events. The platform runs multi-track summits, virtual conferences and large webinars with breakout rooms and exhibitor features, which suits an organiser running an event rather than a weekly session. The marketing and analytics tools suit a team that measures pipeline from events.
Pricing is custom and quoted per event, so confirm the rate before budgeting. Skip it for a weekly consultant webinar, because the summit depth adds cost and complexity a single-room session does not need, and a consultant will pay for features that never get used.
8. EasyWebinar
EasyWebinar is the all-format pick, and its strength is that live and automated webinars run on one subscription with checkout in the room. The platform turns a proven live session into an automated webinar, takes payment inside the room, and publishes four self-serve plans from Launch to Scale. Creators, coaches and marketing teams whose webinars must sell get the most from it.
Plans run from 44 to 349 dollars a month, with annual billing giving two months free, and onboarding calls included with dedicated support from the Pro plan. Skip it for a large summit, because the platform is built for sales webinars rather than multi-track events, and BigMarker covers that job better.
9. ClickMeeting
ClickMeeting is the affordable pick, and its strength is a low entry price with paid-event tools. The platform covers live webinars, automated webinars and paid registration, which suits a trainer or consultant who charges for attendance. The entry price is the lowest flat plan in this field.
Plans start at 25 dollars a month, with higher tiers adding attendees and features. Skip it for the most polished attendee room, because the design is simpler than Demio or Livestorm, and a consultant whose brand depends on polish will notice the difference.
10. WebinarNinja
WebinarNinja is the coach pick, and its strength is simple setup for paid webinars. The platform covers live, automated and hybrid webinars with paid registration, email reminders and simple analytics, which suits a coach who wants to launch quickly without learning a complex system. The interface is clean and the setup takes an afternoon.
Plans start at 119 dollars a month, with higher tiers adding attendees and features. Skip it for a tight budget, because the entry price is higher than WebinarJam or ClickMeeting for the same room size, and a consultant starting out will get more from the cheaper plans.
11. eWebinar
eWebinar is the on-demand pick, and its strength is real two-way chat on replays. The platform runs on-demand sessions where a prospect watches the recording and chats with a real person, which suits demos, onboarding and training where the prospect needs an answer rather than a show. The automation replaces repeat live sessions without faking liveness.
Plans start at 99 dollars a month, with a 14-day free trial. Skip it for a live launch, because eWebinar is built for on-demand sessions rather than live events, and a consultant who needs a live room with a thousand people should buy WebinarJam or GoTo Webinar instead.
12. Crowdcast
Crowdcast is the community pick, and its strength is a simple, friendly attendee experience. The platform covers live webinars, Q and A, polls and chat in a room that feels like a community rather than a broadcast, which suits creators and consultants who run regular sessions for a loyal audience. The setup is fast and the pricing is clear.
Plans start at 49 dollars a month, with higher tiers adding attendees and features. Skip it for advanced automation, because the replay and evergreen tools are thinner than EasyWebinar or EverWebinar, and a consultant who repeats the same session weekly will want the stronger automation.
13. ON24
ON24 is the enterprise pick, and its strength is demand generation analytics. The platform tracks engagement in detail, integrates with marketing automation and CRM systems, and suits an enterprise team that measures pipeline from webinars rather than attendance. The analytics depth is the best in this field.
Pricing is custom with enterprise-level annual contracts, so confirm the rate before budgeting. Skip it for a solo consultant, because the price and the enterprise focus add friction a small business does not need, and a consultant will pay for analytics depth that a ten-person audience never justifies.
14. EverWebinar
EverWebinar is the evergreen pick, and its strength is automated just-in-time sessions. The platform, built by the WebinarJam team, turns a recorded session into a webinar that runs on schedule or just in time, with timed chat and polls that feel live. Course creators, coaches and consultants running evergreen sales webinars get the most from it.
The vendor publishes no fixed price, so check the current plan before you budget, and price it together with WebinarJam when both are needed, because the two are sold as a pair. Skip it for a live-only consultant, because EverWebinar only runs recordings, and a consultant who never repeats a session has nothing to automate.
15. Contrast
Contrast is the modern pick, and its strength is repurposing and brand control. The platform runs modern marketing webinars with strong branding, turns the recording into clips and posts, and suits a team that treats a webinar as content rather than a meeting. The design is the most modern in this field.
The vendor keeps pricing behind a quote, so check the current cost before you set a budget. Skip it for a sales webinar, because the sales tools are thinner than WebinarJam or EasyWebinar, and a consultant who sells from the room will miss the live-offer features.
From First Webinar to a Client in Five Steps
A webinar only earns its place when it wins a client, so run the first one in order and measure the numbers at each step. The best webinar platforms for consultants all offer a trial, but the trial only works when it runs with real registrants rather than a test audience.
- Pick one topic your best clients ask about, and build the webinar around that question.
- Set up registration, reminders and a replay page before promoting the session.
- Run the live session with polls and a live offer, and record everything.
- Send the replay to registrants who missed it, with the same offer and a deadline.
- Measure registrants, attendees, offer clicks and clients won, then repeat what worked.
A webinar that wins one client a month pays for the most expensive platform in this field, and a webinar that wins none costs more than the cheapest one. Measure the clients, not the attendees.
Frequently Asked Questions
How much do the best webinar platforms for consultants cost?
Entry prices run from 25 dollars a month for ClickMeeting to 2,700 dollars a year per licence for Webex, with WebinarJam at 39 dollars a month, EasyWebinar at 44 dollars a month and GoTo Webinar at 59 dollars a month in the middle. Demio costs 499 dollars a year for 50 attendees, Livestorm charges from 3 dollars per attendee, and eWebinar costs 99 dollars a month. Price the platform per attendee at your real room size, because the cheapest plan is rarely the cheapest per attendee.
Which webinar platform is best for a consultant who sells?
WebinarJam is best for selling from live webinars, because Starter costs 39 dollars a month for 100 attendees and the live-offer tools are built for selling. EasyWebinar is best for live plus automated selling, because both formats run on one subscription with checkout in the room. EverWebinar is best for evergreen sales, because it runs a recorded session on schedule with timed chat and polls.
Do attendees need to download software to join a webinar?
It depends on the platform. Demio, Livestorm and Crowdcast run in the browser with no download, which lifts attendance because registrants join in one click. Zoom Webinars and GoTo Webinar work best with their apps installed, though a browser join exists. Test the join flow before promoting a session, because a download requirement loses registrants who give up at the install step.
Can I run automated webinars that feel live?
Yes, on the right platform. EverWebinar runs a recorded session on schedule or just in time with timed chat and polls, and EasyWebinar runs simulive and evergreen formats on the same subscription. eWebinar takes a different approach, running on-demand sessions with real two-way chat instead of simulated liveness. Tell the audience the session is recorded when the platform does not, because a prospect who discovers the trick mid-session never buys.
How many attendees can a webinar platform handle?
Zoom Webinars scales to 100,000 attendees, GoTo Webinar Complete covers 3,000, and BigMarker handles large summits. WebinarJam Enterprise covers 5,000, Demio covers up to 3,000 on its largest room, and Livestorm covers 3,000. A consultant with a 100-attendee room will never need the largest tier, so buy the room size you actually fill rather than the maximum the platform supports.
What is the difference between a webinar and a video meeting?
A webinar is a one-to-many broadcast with registration, polls, Q and A and a replay, built to present to an audience, while a video meeting is a many-to-many conversation built for discussion. Zoom Webinars is the broadcast version of Zoom Meetings, and the two serve different jobs. A consultant who presents to 100 people needs a webinar, while a consultant who discusses with 5 people needs a meeting.
Our Pick for Webinar Platforms, Stated Plainly
WebinarJam is the pick for a consultant who sells from live webinars, because Starter costs 39 dollars a month for 100 attendees and the live-offer tools are built for selling. Demio is the pick for a consultant who wants a clean browser room, because Starter costs 499 dollars a year for 50 attendees and the room needs no download. EasyWebinar is the pick for live plus automated, because both formats run on one subscription with checkout in the room.
Buy the platform that matches how you run webinars. A consultant who sells live needs WebinarJam, a consultant who values the room needs Demio, and a consultant who repeats the same session needs EasyWebinar or EverWebinar. Match the format first and the price second, and the platform will still fit when the audience doubles. That is the short version of the whole comparison, and it holds because the best webinar platforms for consultants win on different numbers, so the right buy is the one whose strength matches the format.